Post by account_disabled on Nov 25, 2023 2:20:18 GMT -5
Plus: this media exposure made the group more comfortable with having someone LGBTQIAP+ as a family member (72%), compared to people who were not exposed at all (66%).
Also: for 80% of these people, brands C Level Executive Email Lists should have LGBTQIAP+ people in their advertisements as a way to empower the community.
How do you start?
I’m a Brazilian journalist and marketer, with almost 15 years of experience in digital strategy. Almost ten years ago, I started to feel that some ideas that I had regarding diversity would also help in my work. It was the time that Facebook was growing a lot as a big social media platform and we started to see under-represented groups gaining a voice.
So, I’ll tell some stories of how diversity and inclusion helped me to achieve success in my content strategy for you to understand that it’s not impossible to start, measure, and understand your public.
When I think about some type of media that tries to say how everybody needs to be to get society’s approval, one of the first things that comes to my mind is fashion magazines. There, you have the fitness model on the cover, and tons of dos and don’ts to place yourself inside or outside the trends.
If you look at the past, being “trendy” was clothing, acting, and even eating according to some type of recipe.
In 2013, I worked at the biggest magazine publishing company in Brazil, Editora Abril, as the professional responsible for digital channels, which means developing audience and growth. I worked with the editorial and Marketing teams of 50 brands, like National Geographic, HuffPost, Men’s Health, and Playboy.