Post by account_disabled on Oct 28, 2023 22:36:53 GMT -5
For years we have been offering companies consultancy and support in their digital transformation paths. A famous food supplement manufacturing company turned to our professionals to increase the number of incoming leads and improve the segmentation of its customers. The first support activity was a better resolution from the point of view of the customer experience, in relation to their buyer personas, then defining how to offer them value through the already existing platform.
In the first twelve months of activity and collaboration, the number of lead acquisition increased approximately seven times compared to the previous period, also managing to obtain a reduction in cost per segmented lead. The conversion rate to leads increased by with a further increase in user segmentation and profiling information. The greater profiling of leads seo expater bangladesh ltd has led to greater and better support for the sales area with high-closing leads, encouraging collaboration between different company areas. Too often, each department has an internal database, with its own criteria and metrics, which it uses for specific objectives and which it does not share with other departments. Just like a silo, it collects data but does not create fertile connections.
A sales employee will not have the same vision of the customer as the marketing and customer care department these partial visions weaken the entire strategy towards the outside. A customer data platform CDP overcomes this problem by offering a one-size-fits-all tool and allowing every employee to access the same information. Always from an overall perspective, with the distribution of data across all the company's proprietary channels, the CDP helps evaluate the more specific KPIs by relating them to the other channels. Metrics must be specific and can achieve granular understanding of the customer and the customer journey, but without broader context they risk being sterile and failing to achieve the business objective.
In the first twelve months of activity and collaboration, the number of lead acquisition increased approximately seven times compared to the previous period, also managing to obtain a reduction in cost per segmented lead. The conversion rate to leads increased by with a further increase in user segmentation and profiling information. The greater profiling of leads seo expater bangladesh ltd has led to greater and better support for the sales area with high-closing leads, encouraging collaboration between different company areas. Too often, each department has an internal database, with its own criteria and metrics, which it uses for specific objectives and which it does not share with other departments. Just like a silo, it collects data but does not create fertile connections.
A sales employee will not have the same vision of the customer as the marketing and customer care department these partial visions weaken the entire strategy towards the outside. A customer data platform CDP overcomes this problem by offering a one-size-fits-all tool and allowing every employee to access the same information. Always from an overall perspective, with the distribution of data across all the company's proprietary channels, the CDP helps evaluate the more specific KPIs by relating them to the other channels. Metrics must be specific and can achieve granular understanding of the customer and the customer journey, but without broader context they risk being sterile and failing to achieve the business objective.