Post by Quantumly on Sept 27, 2023 14:16:04 GMT -5
Marketing With How-To Videos
Marketers not using YouTube, the second-largest search
engine in the world are doing their companies a disservice
says Marija Zivanovic-Smith of NCR Corporation.
If you don’t have a library of How-To videos, start building
one now.
The do-it-yourself culture, she says, “has been thriving
for a long time and continues growing.”
People want to know how things work and how they can use
various products and services in their own lives.
Creating a library of How-To videos will not only attract
potential customers looking for help, but also advertise your
business to those viewers.
They’ll see that your company is actively trying to help
them out, and that will set you above other companies without
that video library.
How-To videos are easy to make, too. Just pick a product or
service and start asking questions.
How do I use this product to open a can?
How do I save a file with this software?
How do I put this together properly?
Think of questions that a typical customer might have and
start making videos to answer each question for them.
If you keep your questions specific, you can create a whole
library of How-To videos for each product or service you offer.
Do a Google search for some of your competitors and see what
sorts of videos they’re providing.
Or, Google any famous company and look for their How-To section.
You’ll likely see a large section devoted to the topic.
“Get creative,” says Zivanovic-Smith. “Have fun. Make your videos
succinct. Enjoy the residual benefit of customer support fielding
fewer calls.”
With a good How-To library, not only are you saving on customer
support calls, you’re also advertising your brand for the customers
looking for help.
You’re letting them know you’re a company who cares about them
and wants them to be able to use your products or services without
getting confused or frustrated.
That’s the sort of thing that gets shared on social media and
on blogs. And that’s the sort of word-of-mouth advertising you
want.
So get started on that library and remember that less is more.
The more specific each video is, the better.
