Post by shukla on Oct 26, 2024 5:02:01 GMT -5
When it comes to positioning your website in another country, international SEO plays a key role. If you want to internationalize your business, but you don't know where to start, we tell you that the first thing to consider is SEO . Thanks to it, you will be able to grow the inbound marketing funnel in the countries where your business has a presence.
What is international SEO?
Generally speaking, SEO, or search engine optimization , encompasses a series of techniques that improve the visibility of a website. That is, when you do a search on the Internet, SEO determines where your website or business will appear in the results. This is essential because the results that search engines show in the first positions are more likely to receive more visits , get clients, make commercial transactions, etc.
SEO can be local, national and international . The first allows you to optimize a website and position it in the city or cities where you offer your services. National SEO is the one that optimizes a website so that it is positioned throughout the territory of a country. Finally, we find international search engine positioning or international SEO, which is the one that optimizes a page to attract traffic worldwide, that is, it is focused on different countries and languages .
International SEO helps the website to have a presence in other countries
How to perform international SEO positioning?
To grow a business internationally, it is necessary to create an international web positioning strategy . This process allows you to increase competitiveness, consolidate a product, service or brand; while helping to grow the business and achieve economies of scale. Something that, in the long run, brings great benefits.
Before creating an international SEO strategy, it is important to consider whether the business is targeting customers from different countries and whether it is necessary to create a website in specific languages and currencies. It is also important to check whether the website has competitors that offer similar products and services to the website in those target countries.
To create a good international SEO strategy, it is necessary to follow a series of specific steps.
Conduct a study of the public to which the website is directed
This is one of the most important steps, as it consists of understanding how the market works in the different countries where the website or business will be present. This includes checking which are the most used search engines , because, although Google is the one with the most weight worldwide, this is not the case in all countries.
You may be interested in: Landing page creation: Optimize SEO to position in the SERP
It is also important to know the level of Internet website development service access of potential clients, as well as the most common access methods : computers, mobile phones, tablets, etc. It is also important to know which social networks they use the most, including the most common instant messaging services and even the language used.
Study of the competition
A good international SEO strategy includes a detailed analysis of the competition in the different countries in which you want to have a presence. It is essential to analyze their products, services and the content they create. It is also a good idea to know a little about their strategy to better understand potential customers in the target country.
A good web design and choice of domain improves SEO positioning
International SEO: keyword research
Content selection is also part of the international SEO strategy and is accompanied by keywords . All content that wants to rank high in search engines must be accompanied by good keywords . But in the case of international SEO , keywords adapted to a specific country or region must be sought .
Please note that search terms are not the same in Spain as in Latin America, or in Portugal and Brazil, for example.
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Adapt the content
As part of a good international SEO strategy, the content you want to create must be adapted to a country or region. Keep in mind that there are keywords that are searched a lot in some countries, but not in others, as well as the topic being searched. Remember that, although in Spain and Latin America, Portugal and Brazil and even France and Canada the same language is spoken , the expressions are very different.
If you create content in Spanish and need to translate it into English or another language, it is not advisable to automatically translate the content. This significantly reduces the quality of the content .
Web design
The architecture of the website is a point to take into account. In this sense, you can create the same website, but with different domains . This means creating separate sites, with their own domain and independent indexing . The domain depends on the countries in which the website is present: Spain (.es), France (.fr), United Kingdom (.uk), Chile (.cl), etc.
You may be interested in: What are organic keywords for and how to find them?
It is also possible to create a website with a single domain and include all languages . In this case, the hreflang tag is included , which we will discuss later. Another alternative is to create a subdomain , meaning that the .es is placed before the URL. In this way, there is a main domain and a subdomain for each country in which you have a presence.
Finally, there are subdirectories , which, unlike the two previous options, require multiplying efforts at the SEO level . Subdirectories are accompanied by /. The .com domain is placed and the country is surrounded by two /. For example: /es/ and /uk/.
Hosting in international SEO
One of the strategies to achieve SEO positioning at an international level is the loading speed of the website . It is important that the page loads quickly in all the countries in which it has a presence. The choice of hosting varies depending on the domains , subdomains or subdirectories chosen.
Google Search Console
Google Search Console is a tool that stores information about the website by language and country.
hreflang tag
It is very important to include it as part of an international SEO strategy . It is a tag that allows you to tell Google that the website has different URLs and that they have the same content, but segmented or translated for clients from different countries.
Link building
Link building is a strategy that allows you to gain relevance in the countries where you have a presence. It is a very important step for international SEO and it is possible to obtain quality links in the languages and countries where the website has a presence.
Analysis of results
A good international SEO strategy is accompanied by a periodic review of the goals and objectives to be achieved. This allows you to know if the website is moving in the right direction or if some improvements are needed. One of the most widely used tools today is Google Analytics for measuring traffic to a website and it can be used in different countries.
In terms of business results , measurement tools allow you to track lead conversions . This way, you can determine whether your international SEO strategy is successful on a commercial level .
What is international SEO?
Generally speaking, SEO, or search engine optimization , encompasses a series of techniques that improve the visibility of a website. That is, when you do a search on the Internet, SEO determines where your website or business will appear in the results. This is essential because the results that search engines show in the first positions are more likely to receive more visits , get clients, make commercial transactions, etc.
SEO can be local, national and international . The first allows you to optimize a website and position it in the city or cities where you offer your services. National SEO is the one that optimizes a website so that it is positioned throughout the territory of a country. Finally, we find international search engine positioning or international SEO, which is the one that optimizes a page to attract traffic worldwide, that is, it is focused on different countries and languages .
International SEO helps the website to have a presence in other countries
How to perform international SEO positioning?
To grow a business internationally, it is necessary to create an international web positioning strategy . This process allows you to increase competitiveness, consolidate a product, service or brand; while helping to grow the business and achieve economies of scale. Something that, in the long run, brings great benefits.
Before creating an international SEO strategy, it is important to consider whether the business is targeting customers from different countries and whether it is necessary to create a website in specific languages and currencies. It is also important to check whether the website has competitors that offer similar products and services to the website in those target countries.
To create a good international SEO strategy, it is necessary to follow a series of specific steps.
Conduct a study of the public to which the website is directed
This is one of the most important steps, as it consists of understanding how the market works in the different countries where the website or business will be present. This includes checking which are the most used search engines , because, although Google is the one with the most weight worldwide, this is not the case in all countries.
You may be interested in: Landing page creation: Optimize SEO to position in the SERP
It is also important to know the level of Internet website development service access of potential clients, as well as the most common access methods : computers, mobile phones, tablets, etc. It is also important to know which social networks they use the most, including the most common instant messaging services and even the language used.
Study of the competition
A good international SEO strategy includes a detailed analysis of the competition in the different countries in which you want to have a presence. It is essential to analyze their products, services and the content they create. It is also a good idea to know a little about their strategy to better understand potential customers in the target country.
A good web design and choice of domain improves SEO positioning
International SEO: keyword research
Content selection is also part of the international SEO strategy and is accompanied by keywords . All content that wants to rank high in search engines must be accompanied by good keywords . But in the case of international SEO , keywords adapted to a specific country or region must be sought .
Please note that search terms are not the same in Spain as in Latin America, or in Portugal and Brazil, for example.
Adapt the content
As part of a good international SEO strategy, the content you want to create must be adapted to a country or region. Keep in mind that there are keywords that are searched a lot in some countries, but not in others, as well as the topic being searched. Remember that, although in Spain and Latin America, Portugal and Brazil and even France and Canada the same language is spoken , the expressions are very different.
If you create content in Spanish and need to translate it into English or another language, it is not advisable to automatically translate the content. This significantly reduces the quality of the content .
Web design
The architecture of the website is a point to take into account. In this sense, you can create the same website, but with different domains . This means creating separate sites, with their own domain and independent indexing . The domain depends on the countries in which the website is present: Spain (.es), France (.fr), United Kingdom (.uk), Chile (.cl), etc.
You may be interested in: What are organic keywords for and how to find them?
It is also possible to create a website with a single domain and include all languages . In this case, the hreflang tag is included , which we will discuss later. Another alternative is to create a subdomain , meaning that the .es is placed before the URL. In this way, there is a main domain and a subdomain for each country in which you have a presence.
Finally, there are subdirectories , which, unlike the two previous options, require multiplying efforts at the SEO level . Subdirectories are accompanied by /. The .com domain is placed and the country is surrounded by two /. For example: /es/ and /uk/.
Hosting in international SEO
One of the strategies to achieve SEO positioning at an international level is the loading speed of the website . It is important that the page loads quickly in all the countries in which it has a presence. The choice of hosting varies depending on the domains , subdomains or subdirectories chosen.
Google Search Console
Google Search Console is a tool that stores information about the website by language and country.
hreflang tag
It is very important to include it as part of an international SEO strategy . It is a tag that allows you to tell Google that the website has different URLs and that they have the same content, but segmented or translated for clients from different countries.
Link building
Link building is a strategy that allows you to gain relevance in the countries where you have a presence. It is a very important step for international SEO and it is possible to obtain quality links in the languages and countries where the website has a presence.
Analysis of results
A good international SEO strategy is accompanied by a periodic review of the goals and objectives to be achieved. This allows you to know if the website is moving in the right direction or if some improvements are needed. One of the most widely used tools today is Google Analytics for measuring traffic to a website and it can be used in different countries.
In terms of business results , measurement tools allow you to track lead conversions . This way, you can determine whether your international SEO strategy is successful on a commercial level .
