How to Use Your Content More Than One Way as An Influencer

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How to Use the Same Content and Get a Different Result as An Influencer

If you hope to run a successful blog and become a big influencer, then you need to have a steady supply of unique content.

The search engines will pay the most attention to unique content so; you need to post your own original thoughts and ideas on a regular basis, in order for your blog to gain traction and begin to influence people.

But that doesn't necessarily mean that content that isn't unique has no purpose. In fact, if content is duplicate, there's still plenty you can do with it. If you've written a good supply of articles for your own website, then it's important that you get as much use out of these as possible and that's why you might be interested in recycling your
content.

Have Monthly Giveaways and Offer Digital Products

For instance, you can easily turn your writings into an e-book. If you have a website or a blog on current events, healthy living or hair care, then that means you probably have a supply of articles and information on how to build muscle and how to get strong and fit.

You can't make another website because that effort most likely will not rank well in the search engines. But, you can make an e-book and then sell it through your blog or social accounts.

Your followers will be eager to get more content for you and while they might have seen some of your posts, they probable have not seen all of them, especially all in the same place. You will certainly have a unique collection; you can add additional chapters and bonus information or photos.

Give a free not yet published to one lucky winner every month, or every other month to get people flocking to your blog - looking for their chance to win.

This is an excellent way to monetize a big audience without lifting a finger!

The possibilities are endless for recycled content, you can put it into an app (a site on nocturnal flowers can become a 'Nocturnal Flowers Encyclopedia' app for instance with very little programming involved), have a blog to go with your site, or even use it in a newsletter.

There are plenty of different places where having some content can provide value to your fans without needing to rank and where it won't hurt your current position in the SERPs.

You Can Become an Influencer

Develop Additional Income Streams

You can also sell that e-book through forums, Amazon, social networking sites and it will never matter if it doesn't rank. Or you can make a Kindle book and selling your plant knowledge through the Kindle store.

It's free to do and once it's up there it'll bring a small yet steady stream of income with no need for you to moderate or manage it.

You can even use that copy on Lulu to produce self-published books and sell it as a hard copy or you can just have it on your shelf, for yourself. Additional income streams like this can make a huge difference for influencers.

Re-Post Your Best Content and Old Posts

One more powerful tip is to re-share some of your old popular posts! People love to see interesting content from their favorite people. If you want to obtain and maintain a visible presence on X, for example, you can re-share old archive posts.

A lot of your followers will see those posts for the first time and they will be just as effective at bringing people back to your content and increasing your status as an influencer!

You Can Become an Influencer